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New Pricing - Missing the Boat

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  • Tommy
    Guest replied
    RE: New Pricing - Missing the Boat

    I think I knew a girl from there.

    Leave a comment:


  • Keith B
    Guest replied
    RE: New Pricing - Missing the Boat

    I'll watch for a Trial version unless I decide on something before it is available.

    I wasn't referring to Ver 5.0 being at $145 but rather A5 Ver 4.5. A nearly 2 1/2 times increase in price is not typical for new release of software. From the positive comments I've heard thus far, it does seem that Alpha is capable of introducing an extraordinary new version.

    Leave a comment:


  • RJGowan
    replied
    RE: New Pricing - Missing the Boat

    OK, so you can save 1.0-(1.0/2.4)= 58% on the initial cost of the software - but it takes 5-10 times as long to develop each and every application. Now, if the software was costing $100,000's and your time is worth $1's - then the software cost is a big issue.

    Though I'm sure it doesn't really matter to anyone else, I think the new users are getting a great deal - this price for a superior product is comparable to the competition. On the other hand, Alpha is kind of taking advantage of their existing customers in charging 2-3 times what the competitors do for upgrades. Most customers will pay it - because it's still worth every bit of it in the increased productivity.

    Leave a comment:


  • Lenny Forziati
    replied
    RE: New Pricing - Missing the Boat

    Yes, there will be a trial version of Version 5. I do not know exactly when it will becime available, but it should be shortly after the V5 is available.

    -Lenny

    Leave a comment:


  • forskare
    replied
    RE: New Pricing - Missing the Boat

    I think the free trial was only for v4.5. Their web site hasn't changed and I haven't heard that'they'll provide v5 as a free trial. I think Keith has been working with the beat version anyhow.

    kenn

    Leave a comment:


  • shaun
    replied
    RE: New Pricing - Missing the Boat

    Keith,

    Maybe you can download the free trial - try before you buy as it were. Contact Alpha, maybe they will help. I bet they add v5 to the free trial page soon.

    Leave a comment:


  • forskare
    replied
    RE: New Pricing - Missing the Boat

    Keith,

    1) The price for V5 never was $145. That was v4.5. It is common prictive for software companies to raise the price on a new release.

    2) V5. will be all that it's been claimed to be. How about this? Call and place your order and ask if they still have the money back guarentee. I believe Alpha has always had a 60 day 100% money back guarentee, less S&H. Where else will you find that?

    kenn

    Leave a comment:


  • Brenden Cobb
    Guest replied
    RE: New Pricing - Missing the Boat

    On a side note, you can see some dancing bananas ceremoniously welcoming A5V5 to fruition.

    Bananas

    Leave a comment:


  • Keith B
    Guest replied
    RE: New Pricing - Missing the Boat

    Doug,
    When you simply lurk, you fail to get involved in the conversation. If you can add some constructive criticism to my concerns then, please do so anytime.
    My original concerns were dampened somwhat when I found out what the Runtime option offered and at what price level. I am not a current Alpha 5 user and am merely here to find out what it is like, what to expect in Ver 5.0, what kind of support might be available and what the current pricing is. The database program I choose will be jsut one tool in my toolbox with a new project I hope to develop. I originally saw Alpha 5 at $145 which is a price point below the competition and yet seemingly a better product for those who will take the time and effort to investigate and ask questions. However, even though the shock of what I thought I might have to pay was softened upon some helpful direction by a few folks here at this board (hence one reason I am here). So, if I only needed one tool in my tool box the fact that it had gone up by 2.4 times its original price then I might be able to handle that. A $10 wrench is now $24. A5 going from $145 to $349 is the same increment and very steep, unless somehow Alpha can convince me that this new product is worthy of that kind of increase. All I have heard here is that A5 Ver 4.5 was just a quick fix or such for Ver 4.0. How am I to know what Ver 5.0 really contains. I don't even own Alpha at all at this point. I am trying to make an educated decision to purchase based simply on the promotional material at the Alpha Software website, some good comments here of what is expected in 5.0 and one old article I found about A5 Ver 3 or 4. I've got a lot of tools that need to go into my toolbox aside from A5. Somebody will need to demonstrate that the new $24 wrench is somehow worth 2.4 times more before I buy. You might have been a new user at one time and when you paid out of your own pocket you probably were looking for the best price vs. productivity option you could find.

    Leave a comment:


  • Doug Briggs
    Guest replied
    RE: New Pricing - Missing the Boat

    Folks,

    I am a professional Alpha 5 Message Board Lurker, practically never emerging from viewing mode. However, all this "discussion" seems geared toward one thing -- turning off potential buyers of Version 5. The threads begun yesterday seem more like newsgroup trolling than constructive discussion.

    For a while there, it looked as if Keith B was beginning to understand that the pricing would probably NOT be the obstacle he seemed originally to think. Now he proclaims Alpha's pricing as "missing the boat".

    Which is it, Keith B?

    Btw, which "new users" are going to be put off by the pricing, those who just want to tinker with a database program, or those who prefer not to pay for good software? What Alpha is proposing is reasonable, especially if you're developing and selling your wares; it's like saying you want to make some extra cash by fixing cars but don't want to pay for the right tools (just borrow your neighbor's tools indefinitely, right?). The tinkerer, however, would likely be turned off.

    If I can get my boss's mind off of Access long enough (he's enamored with the plethora of Access books and other resources; can't blame him there), I hope to be able to buy what we need of version 5 (probably 3-user full version and 10-user runtime). The boss might balk, but I at least have to try.

    Sorry for the rant, but the complaints were starting to smell a little funny to me.

    Doug B
    (Lurk mode re-enabled)

    Leave a comment:


  • Jamin Dunivan
    Guest replied
    RE: New Pricing - Missing the Boat

    V4.5 is v4 with fixes. V5 is much much more. I would hate to have somone base whether or not to buy into version 5 by using version 4.5.

    Jamin

    Leave a comment:


  • whanigsberg
    replied
    RE: New Pricing - Missing the Boat

    "I think you should have staggerd the options."

    Aren't they doing this by keeping 4.5 on the market?

    Bill

    Leave a comment:


  • Jamin Dunivan
    Guest replied
    RE: New Pricing - Missing the Boat

    I am not saying V5 is not worth every penny. But to be relatively unknown and Charge $299 for an upgrade $349 for the full version I think is a little steep. I posted in an other area that www.buy.com is selling Access 2002 for $289 full and $95 Upgrade. Yes A5 is easier. I know that and you know that. I have worked with A4 and A5 and can make that claim. But most others only know the more marketed brands. What are you going to do to prove to them that paying more for A5 will get you more. Sure your marketing, but there are software companies making claims like Alpha all the time and I ignore them because so many are BS(LindowsOS is one I really cant stand).

    I think you should have staggerd the options. Make a version with things missing such as "security" i.e. permissions and such for $200 then tell them to upgrade to the more secure alternative for $150 more. Give them a chance to buy a working copy at a better than File Maker and Access price. If they seriously test it out I am sure they would be hooked.

    Just my thought.
    Jamin

    Leave a comment:


  • Peter.Greulich
    replied
    RE: New Pricing - Missing the Boat

    ...and generated about 60 million dollars in a 5-6 year period.

    I like those numbers. May you prosper & grow!

    Peter

    Leave a comment:


  • Richard Rabins
    replied
    RE: New Pricing - Missing the Boat

    Msg ID: 64518
    Subject: RE: the REAL V5 prices
    Author: Richard Rabins
    Date: 07-19-2002 12:25 AM
    File:

    I can't resist jumping in here.



    Total cost for a database application is the cost for the software AND for your time.

    One of the key design goals for v5 was productivity.

    We are getting annecdotal feedback from beta testers (who are also very proficient with MS Access and VB) that, with v5, their development time is being cut dramatically (4-5 times quicker).

    In real monetary terms, this means that with v5 a project that might take 20 hours could take 80 to hours in MS Access. So if you look at both pieces of the cost equation, v5 starts to look like a fair deal.

    Another user made the point that this pricing is going to make it more difficult to reach out to brand new customers.

    This is a good point that we thought long and hard about, however, it is worth noting that a database purchase decision (as we all know) is often a critical decision for a business and organization -- people want to make the right and smart choice.

    Due to the fact that such a decision is such an important and complex decision, people often look at price as ONE of the factors in determing product quality.

    A low price does NOT necessarily mean that it will be easier to penetrate into new customer sites.

    I would like to mention that in the early days of Alpha, we used to send free copies of Alpha Three to IT folks in large companies. When we followed up with these folk after a few weeks, more often than not, they would say "I have been meaning to look at your software, but I am sorry, I have not gotten around to it yet".

    We then switched to charging for these evaluation copies.

    Guess what happened?

    When we followed up with them after a few weeks, almost all of them had evaluated the software. You can obviously draw many conclusions from this, but it is clear that once the software was associated with a price, the perception of the software changed. The lessons that we took from this learning led us to initiate conventional direct mail campaigns promoting Alpha Four in the early part of the 90's. We mailed over 20 million!! direct mail pieces (costing about 60 cents per piece) and generated about 60 million dollars in a 5-6 year period.

    We believe that conditions for aggresively and (hopefully intelligently) marketing v5 now are more favorable than they were then for the following reasons.

    1. The market is substantially bigger now.
    2. The competitive playing field is narrower now. We have two major competitors now -- Filemaker and MS Access. Back then we had to slug it out with dBase, Q and A, Dataease, DataFlex, Revelation, Paradox for DOS, FoxPro for DOS, Clarion, FilePro, PFS, Reflex, RapidFile and a bunch of others!
    3. Back then (in the early to mid nineties) relative to the alternative products, Alpha Four offered very good ease of use, but did not have a full blown/powerful langauge. Now with v5 we have a product that has clear strenghts in the "ease of use" department, BUT also offers very high levels of power and flexibility because of a greatly enhanced xBasic and Action Scripting.

    Not being able to offer a developer/user total confidence in the ultimate flexibility and extensibility offered by a development langauge, cost us sales on Alpha Four. With v5 this issue is off the table.

    One final note. We are keeping Alpha Five v4.5 on the market for those folks who want a lower priced option.

    Thanks for taking the time to wade through this.

    We appreciate all of your support and best of luck to all of you.

    Sincerely
    Richard Rabins

    Leave a comment:

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