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Application Gamification: ever heard of it? No? Now is your moment!

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    #16
    Re: Application Gamification: simple example

    Originally posted by Rida Alhasan View Post
    .
    ....Data-entry is not a particularly attractive activity, in normal circumstances. How can we make it more interesting?....
    ....It would be good to have more concrete examples, especially those applicable to data-intensive applications.....
    I would like to make a suggestion, implementing gamification technology based on goals and incentives. So here it goes:

    We all know that data-typists are a very special breed: they are able to perform non-thought-provoking data-entry tasks at high speeds with hardly making any mistakes, mostly even whilst talking to each other.
    I have tried it in the beginning of my career, and it wasn't for me. After just a short while I sort of derailed in the process and started to make mistakes.

    What we (in this example) want is actually to speed up the process, so they can enter more data as they did before. Normally however, speeding up things means: making more mistakes. We don't want that to happen.
    So what we need is a "data entry speed : mistakes"-ratio. That ratio is our benchmark. We set it BEFORE we activate our new gamification technology so we know what our benchmark is. So, again, the benchmark is a figure that shows how many data a data-typist can enter at a certain number of mistakes per "x" entries.

    What we do is a couple of things:

    1) We measure the actual result live in the application. There is an indicator (live performance indicator) on the screen that shows the result in bright colors:
    * White=Far above benchmark=Top Notch!
    * Blue= Above benchmark=Great!
    * Green=Benchmark=Normal
    * Orange=Slightly below benchmark
    * Red=Much below benchmark
    In this way, the data typist can actually at any point see where he/she has been in the last hour in terms of performance (speed in relation to correct entries).

    2) On a daily basis, the best performing data-typist is being mentioned at the start screen of the application the next day.

    3) On a monthly basis, the best performing data-typist gets a badge on her profile as being "Top Notch Data Typist" or something similar. Just play with the idea.

    4) On a yearly basis, on some type of annual employee party or similar, the top 5 (or 10, 20 depending on how many data-typists you have) best performing data-typist get a special incentive. This can be an actual gift, gift-certificate, or he/she can participate in a special lottery.

    What is this?
    This is an implementation of gamification technology on data-entry level.
    What we intend to do with this is to increase the commitment from employees to this otherwise often boring work and make it worth while. They can set their own short term goal (be the best today!) and that goal is very reachable. What we want is this feeling: "Let's go for it!!" instead of "Another boring day.....".

    This of course is just an example, these ideas should be tailored specifically to the situation and the needs/requirements. Details need to be filled in. But I don't mean to give a complete solution to a well defined problem here, I am just trying to give an idea on how gamification could be introduced into the data entry section.

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