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Alpha Five v8 - Major Release Coming

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    Alpha Five v8 - Major Release Coming

    Overview of what to expect in the new and upcoming Alpha Five v8:

    What’s Ahead in Alpha Five v8

    Alpha Five v8 is a major new version of Alpha Five that has been in development for over 2 � years.

    It represents the culmination of a passionate and innovative pursuit, on the part of our development team, to ensure that Alpha Five is the program of choice for creating state-of-the-art database solutions for both non programming professionals and developers.


    Even though we were gratified by the selection of Alpha Five v7 as database of the year in December of 2005 we were not satisfied. In designing Alpha Five v8 we set ourselves the task of looking at every aspect of both the desktop and web functionality of Alpha Five and asking ourselves – "How can we make Alpha Five even better for our customers?"
    We think that when you start using Alpha Five v8 you will agree that our developers have taken their mission to heart – and have succeeded!
    • Operates and "feels" significantly faster. [video]
    • Lets you build applications that run significantly faster.
    • Offers a modern interface and new design tools that lets you build very professional and contemporary looking applications. [picture]
    • Offers powerful new browse features. [picture]
    • Includes new tools such as dockable "action panels" for added convenience and productivity. [picture]
    • Delivers very powerful yet easy ways to explore, manipulate and work with all flavors of SQL databases through the "universal database explorer" and Alpha "Data Access Objects" or DAO. (Think of it as ADO on steroids.)
    • Includes reporting on enterprise data.
    • Takes rapid web application development to the next level through innovations in Web Components and major performance boosts in the operation of Xbasic on the web.
    • Affords you new levels of security for your web applications through the new web application security framework.
    • Has important enhancements to Xbasic, Xdialog and Action Scripting.
    • And much more...
    For a limited time, Purchase Alpha Five version 7 from today onward and receive a full credit on your purchase when version 8 is released later this year.
    Richard Rabins
    Co Chairman
    Alpha Software

    #2
    Re: Alpha Five v8 - Major Release Coming

    Coooooooooooooooool!!!!!
    Ren�
    Windows 7, V11

    Comment


      #3
      Re: Alpha Five v8 - Major Release Coming

      I also recieved the e-mail about alpha five version 8. Is it known what the upgrade policy and prices will be for just the simple upgrade to version 8. In the email it made it sound as though the person will own a copy of version 7 and 8.

      Now is an exceptional time to purchase Alpha Five v7:

      * If you don�t already own Alpha Five v7, this offer allows you to start using it right away, knowing that your investment will be credited back to you when you upgrade to Alpha Five v8.
      * If you already own Alpha Five v7, this gives you a unique chance to get additional licenses (or activations) for Alpha Five v7 and benefit from excellent savings now, AND get your investment fully credited back to you when you upgrade to Alpha Five v8.
      * Once version 8 comes out, your Alpha Five v7 licenses will of course remain valid for your continued use or you can then choose to pass them on to colleagues, friends and family members.


      What if I just want to upgrade to version 8?

      Comment


        #4
        Re: Alpha Five v8 - Major Release Coming

        Shawn,

        1) You can buy the 'extra' copy of V7 for the amount indicated in the mailing and have that amount credited to your purchase of V8 when it is release, or
        2) You can wait until V8 ships and buy it for the full price.

        You pay the same with either option, but with option 2 you end up with an extra copy of V7. You can't loose either way.

        Dave
        Last edited by davej; 10-13-2006, 09:23 PM. Reason: grammer change
        Dave Jampole
        www.customalpha.com

        Women and cats will do whatever they want. The sooner men and dogs realize that, the happier they will be.

        Comment


          #5
          Re: Alpha Five v8 - Major Release Coming

          Originally posted by davej View Post
          Shawn,


          You pay the same with either option, but with option 2 you end up with an extra copy of V7. You can't loose either way.

          Dave
          As much as the increasing use of "loose" for "lose" irritates me, it is nothing compared to the bizarre logic behind the statement that one can't lose either way. Alpha must be one of a literal handful of sotware makers who do not offer upgrade prices if what you say is true. I have dozens of applications on my PC and EVERY ONE of them offers some sort of discount for upgrades, as recognition of previous purchase. To learn that Alpha "rewards" customers by making them buy each new version at full price is extremely disappointing. While I am at a total loss to understand how you can say that being forced to either buy a superfluous 2nd licence for v7 or buy v8 at full price is a "can't lose" scenario, I am offended by the contempt for customers shown by this bizarre pricing policy on the part of Alpha. I consider such behaviour egregious profiteering, and devoutly hope that Alpha is not so base as to act this way.
          noho ora mai, ka kite ano
          http://maxqnzs.com/References.html

          Comment


            #6
            Re: Alpha Five v8 - Major Release Coming

            Alpha does and always has offered upgrade prices - this is just an extra goodie - when it comes out there will be an uipgrade discount for current owners. But if you don't already own a copy of V7, or would like to get an extra one, then the amount you will pay and thus get credited toward V8 will most likely be much more than the straight upgrade discount, plus you will have an extra license of V7.
            Cole Custom Programming - Terrell, Texas
            972 524 8714
            [email protected]

            ____________________
            "A young man who is not liberal has no heart, but an old man who is not conservative has no mind." GB Shaw

            Comment


              #7
              Re: Alpha Five v8 - Major Release Coming

              Originally posted by martinwcole View Post
              Alpha does and always has offered upgrade prices - this is just an extra goodie - when it comes out there will be an uipgrade discount for current owners. But if you don't already own a copy of V7, or would like to get an extra one, then the amount you will pay and thus get credited toward V8 will most likely be much more than the straight upgrade discount, plus you will have an extra license of V7.

              Thank you. It made no sense to believe that would be no upgrade pricing for those who have no need or desire for an additional copy of v7. I'm sure that I am not the only one in this position, a position in which the total cost of buying an additional copy of v7 then paying the difference for v8 would almost certainly exceed the ocst of simply upgrading to v8.
              noho ora mai, ka kite ano
              http://maxqnzs.com/References.html

              Comment


                #8
                Re: Alpha Five v8 - Major Release Coming

                Stuart,

                Let's look as a simple example of Business 101. Announce a new product and there is a strong chance that your revenue stream on the previous version will dry up as potential customers wait for the new product to be released. Alpha is simply trying to maintain their income while devoting time, enery, effort AND resources to bringing the new product to market. Given that they are not a charity organization, you can certainly see the need for them to continue generating income and this latest offer simply provides that.

                If buying the extra copy of V7 so offends your sensibilities, the answer is simple - don't. Wait until V8 ships with an upgrade price and buy it then. However, don't forget about users of V7 who might want an extra copy at a very favorable price, but do not want to upgrade their entire installation to V8. There are users who are still using two generation, three generation or older versions of Alpha because what they have completely meets their needs and/or they cannot justify the cost of upgrading. I still support a number of users who are quite happy to stay with the older DOS-based Alpha 4 product!

                Dave
                Dave Jampole
                www.customalpha.com

                Women and cats will do whatever they want. The sooner men and dogs realize that, the happier they will be.

                Comment


                  #9
                  Re: Alpha Five v8 - Major Release Coming

                  Originally posted by davej View Post
                  Stuart,

                  Let's look as a simple example of Business 101. Announce a new product and there is a strong chance that your revenue stream on the previous version will dry up as potential customers wait for the new product to be released. Alpha is simply trying to maintain their income while devoting time, enery, effort AND resources to bringing the new product to market. Given that they are not a charity organization, you can certainly see the need for them to continue generating income and this latest offer simply provides that.

                  If buying the extra copy of V7 so offends your sensibilities, the answer is simple - don't. Wait until V8 ships with an upgrade price and buy it then. However, don't forget about users of V7 who might want an extra copy at a very favorable price, but do not want to upgrade their entire installation to V8. There are users who are still using two generation, three generation or older versions of Alpha because what they have completely meets their needs and/or they cannot justify the cost of upgrading. I still support a number of users who are quite happy to stay with the older DOS-based Alpha 4 product!

                  Dave


                  I have no problem with Alpha's current marketing promotion. However, when Shawwn Mason asked "what if you just want to upgrade?", you replied that there were only two options, neither of which was a straight upgrade price. It was that absence of an upgrade price that offended me, especially given the emphatic certainty of your phrasing, which indicated that there was no upgrade discount available.
                  noho ora mai, ka kite ano
                  http://maxqnzs.com/References.html

                  Comment


                    #10
                    Re: Alpha Five v8 - Major Release Coming

                    Business 101? Is that what you call telling your current customers they can pay full price NOW for the latest release with no mention of an opportunity to upgrade the version they do have? Show me just one other major software company that pulls that kind of crap on it's customer base. Microsoft doesn't, neither does Filemaker. The vast majority of people on this planet could give a damn about getting another copy of yesterday's technology, what they want to know is that they are going to be taken care of when upgrades roll around. That's what loyal customers expect when they invest their time and money in a software company and it's products. I've invested over $600 and have barely got it out of the box and I'm suppose to be thrilled about a new version coming out with no notice of discounts for an upgrade?

                    Comment


                      #11
                      Re: Alpha Five v8 - Major Release Coming

                      I am not sure where or how you got the impression that there would not be preferrential pricing for existing customers.

                      Just to put your mind at rest.

                      Existing customers WILL receive preferential upgrade pricing on version 8.

                      Sincerely
                      Richard Rabins
                      Richard Rabins
                      Co Chairman
                      Alpha Software

                      Comment


                        #12
                        Re: Alpha Five v8 - Major Release Coming

                        Originally posted by Richard Rabins View Post
                        I am not sure where or how you got the impression that there would not be preferrential pricing for existing customers.

                        Just to put your mind at rest.

                        Existing customers WILL receive preferential upgrade pricing on version 8.

                        Sincerely
                        Richard Rabins
                        Thank you, Richard. That will teach me not to put too much stock in the statements of third parties, and to wait until the equine's oral orifice opens. :o
                        noho ora mai, ka kite ano
                        http://maxqnzs.com/References.html

                        Comment


                          #13
                          Re: Alpha Five v8 - Major Release Coming

                          Originally posted by Richard Rabins View Post
                          I am not sure where or how you got the impression that there would not be preferrential pricing for existing customers.

                          Just to put your mind at rest.

                          Existing customers WILL receive preferential upgrade pricing on version 8.

                          Sincerely
                          Richard Rabins
                          I don't see why you're confused. You announced the upcoming release of version 8 and told us if we buy another copy of version 7 you will credit the price towards version 8 when it is released. You did not say there would be preferrential pricing for existing customers on an upgrade. For all I knew this was the only offer I would be eligible for as an existing customer (if it wasn't why didn't you say so in the email?). I'm a new customer, I don't know what you've done in the past and I'm not use to paying for the first upgrade that comes out only months after I bought a product.

                          Comment


                            #14
                            Re: Alpha Five v8 - Major Release Coming

                            Originally posted by roxy View Post
                            You did not say there would be preferrential pricing for existing customers on an upgrade. For all I knew this was the only offer I would be eligible for as an existing customer (if it wasn't why didn't you say so in the email?). I'm a new customer, I don't know what you've done in the past and I'm not use to paying for the first upgrade that comes out only months after I bought a product.
                            While I'm in exactly the same situation as you, Roxy, and I agree that the promotional email was less informative and helpful than it could have been, I am pleased to have got the situation cleared up. I like Alpha 5, and like what I've seen of v8, so Richard's response has taken a weight off for me.
                            noho ora mai, ka kite ano
                            http://maxqnzs.com/References.html

                            Comment


                              #15
                              Re: Alpha Five v8 - Major Release Coming

                              Stuart and Roxy,

                              I was only trying to make the point that the cost of the extra copy of V7 would not be lost. As far back as I can remember, Alpha has always made basically this same offer - pick up an extra copy of the current version IF YOU WANT and the cost would be fully applied to the new release. If a developer has an existing base using (in this case) V7, the extra copy could be a good deal all the way around with a net cost of $0.

                              I didn't factor the upgrade price into my comments because I'm so used to Alpha offering an upgrade price to current users, that I didn't even think of it when I was responding to you concern. If I accidently mislead either of you, for that I apologize.

                              Dave
                              Dave Jampole
                              www.customalpha.com

                              Women and cats will do whatever they want. The sooner men and dogs realize that, the happier they will be.

                              Comment

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